What we've built with our clients.

The Dettyfusion campaign for Access Bank was one of the most intense executions I have been part of. Eight weeks. A lifestyle and mobility app. The entire Detty December cultural moment as the backdrop.

Timing is a media strategy decision. We mapped the cultural calendar: the concerts, the travel surge, the spending behaviour, and built the media schedule around it. Retention starts at acquisition: 706,000 users onboarded means nothing if they churn in January.

385,000 users were still active post-launch. That is the number that actually matters.