[ Pricing ]
Start with 90 days. Then decide.
Every engagement begins with a 90-day pilot. It's long enough to fix real problems and show results, and short enough that you're not locked into something that isn't working.
FOUNDATION
For brands ready to capture the demand that already exists.
From
- Growth audit and plan in month one
- One core force in months two and three
- Conversion fixes on your main landing page
- 90-day review against your starting numbers
GROWTHMost complete starting point
For brands that need acquisition and conversion working at the same time.
From
- Everything in Foundation
- Paid media across two platforms
- Search & AI visibility
- Full conversion programme
- Fortnightly check-ins
PARTNERSHIP
For brands that want all four forces run as one system.
From
- Everything in Growth
- Lifecycle & retention (CRM, email, WhatsApp, push)
- Brand and growth planned together
- Senior strategist on your account
- Quarterly roadmap and team handover
[ Month by month ]
What's included, month by month.
Month 1: Discovery & Direction
| Activity | What we do | What you get |
|---|---|---|
| Business & market review | Workshop with your team on goals, customers, competitors and current numbers | Agreed goals and starting baseline |
| Marketing audit | Review of your ads, website, search presence and customer journey | Audit report showing where growth is stuck |
| AI visibility check | Test how ChatGPT, Gemini and Perplexity describe your brand on 20 key questions | Snapshot of where you appear, and where you don't |
| Growth plan | Choose the force with the biggest impact and plan it | 60-day action plan with clear targets |
| Tracking setup | Check analytics and conversion tracking are measuring correctly | Working tracking and a simple reporting view |
Months 2–3: Execution (one force)
| Activity | What we do | What you get |
|---|---|---|
| Core force delivery | Run Performance Marketing or Search & AI Visibility | Paid: one platform, up to 8 new ad creatives a month, weekly tests. Search: 4 optimised pages or articles a month, technical fixes |
| Landing page improvement | Rewrite and restructure your main landing page | One improved page, tested against the original |
| Monthly report | Plain-English summary of results | Report and 45-minute review call each month |
Day 90: Review
| Activity | What we do | What you get |
|---|---|---|
| Pilot review | Compare results to the month-one baseline | Results report and recommendation for the next 90 days |
Month 1: Discovery & Direction
Everything in Foundation month one, plus:
| Activity | What we do | What you get |
|---|---|---|
| Customer journey map | Trace the full path from first contact to purchase | Journey map with drop-off points marked |
| Competitor review | How 3 key competitors advertise, rank and show up in AI answers | Competitor snapshot and gaps to win |
| Channel plan | Decide budget split across platforms | Media plan with budget recommendations |
Months 2–3: Execution
| Activity | What we do | What you get |
|---|---|---|
| Performance Marketing | Campaigns on two platforms (e.g. Meta + Google) | Up to 15 new ad creatives a month, weekly testing, daily management |
| Search & AI Visibility | SEO and AI visibility work in parallel | 6 optimised pages or articles a month, technical fixes, monthly AI visibility tracking on 50 questions |
| Conversion programme | Improve the pages and steps that lose the most people | Up to 3 landing pages improved, sign-up or checkout review, one A/B test a month |
| Content for social | Content that supports campaigns and search | Content calendar and up to 12 posts a month |
| Reporting | One report covering all channels together | Monthly report, fortnightly check-ins |
Day 90: Review
Results report, what to scale, what to stop, and a plan for months four to six.
Month 1: Discovery & Direction
Everything in Growth month one, plus:
| Activity | What we do | What you get |
|---|---|---|
| Brand & audience trust review | How your audience sees you versus how you want to be seen | Brand position summary and messaging direction |
| CRM & data review | Audit of your customer data, segments and current messaging | Lifecycle opportunity report |
| Integrated growth plan | Brand and growth activity planned as one calendar | 90-day plan covering all four forces |
Months 2–3: Execution (all four forces)
| Activity | What we do | What you get |
|---|---|---|
| Performance Marketing | Campaigns on up to three platforms | Up to 20 new ad creatives a month, weekly testing |
| Search & AI Visibility | Full SEO and GEO programme | 8 optimised pages or articles a month, AI visibility tracking on 100 questions, fixes to how AI tools describe you |
| Conversion | Ongoing improvement of site and app journeys | Landing pages as needed, onboarding review, two A/B tests a month |
| Lifecycle & Retention | Set up and run customer messaging | Welcome, activation and win-back journeys across email, SMS, push or WhatsApp |
| Founder & brand presence | Build visibility for your brand and leadership | LinkedIn content plan and up to 8 posts a month for one leader |
| Senior strategy | Senior strategist leads the account | Weekly check-ins, monthly leadership review |
Day 90: Review & Handover
| Activity | What we do | What you get |
|---|---|---|
| Pilot review | Full results across all four forces | Results report and 6-month roadmap |
| Team training | Hand over what we've built | Training session for your team and documented playbooks |
[ What's not included ]
- Ad spend. Paid directly to Meta, Google and others. Separate from our fee.
- Video and photo production beyond what's listed. Quoted separately.
- Paid tools your account may need (e.g. CRM or messaging platforms). We'll recommend and help set up.
- VAT.
[ After the 90 days ]
If the pilot works, we move to a monthly retainer at the same rate. You can stay month to month with 30 days' notice. If ad spend goes above ₦15m a month, we'll review the scope with you.
[ Payment ]Fees are billed monthly in advance. One-off projects: 50% to start, 50% on delivery.
[ One-off projects ]
Not ready for a retainer?
Start with a one-off project.
| Project | What you get | Price |
|---|---|---|
| Growth Audit | Full review of your marketing with a 90-day action plan. 2 weeks. | ₦1.5m |
| AI Visibility Audit | How AI tools see your brand on 50 key questions, plus fixes. 2 weeks. | ₦1.2m |
| Website & Funnel Audit | Where people drop off, and what to change. 10 days. | ₦900k |
| Lifecycle Setup | Welcome and win-back journeys built and launched. 4 weeks. | ₦2.5m |
[ Questions ]
Why a 90-day pilot?
Month one is for understanding the problem properly. Months two and three are for showing it can be fixed. Anything shorter usually means guessing.
Can we change tiers?
Yes. Move up or down at the end of any month.
Do you work outside Nigeria?
Yes. We bill international clients in USD.
When will we see results?
Paid media can move within weeks. Search and retention take longer but last longer. We'll tell you what to expect in month one.